I went into a Barnes & Noble store for the first time in years.
Occasionally I shop online at their store for books because I have the nook app, though I’m sorry to say, I prefer reading on my Kindle. When B&N went off the deep end and stopped supporting their devices, I never bought another because their marketing was just too iffy. You sent way to many mixed messages that basically told consumers to jump ship. I did.
So, the store. I took my 3-year-old grandson in to buy a book. In my mind it could be a boxed book with a small toy or stuffed animal to go along with the story. We were both very excited.
What I didn’t know is that B&N has added an entire toy section totally unrelated to books.
Toys like you would find at Walmart or Target. We walked out with a Power Ranger toy. No book for us to read because my grandson had his heart set on PR and I’ll be darned if I forced a book on him.
My daughter told me her and her three children spent a lot of time in B&N stores and they loves walking out with their books. It was a treat. But my daughter stopped taking them because all they wanted was overpriced toys and the actual excitement over books went out the window.
So here’s my problem… B&N you cannot keep up with the Jones (Amazon). Just get it in your head that you cannot. What you can do is go back to your roots, BOOKS! Not toys, or alcoholic beverages for people who don’t buy what you should be selling.
I get it. Amazon takes a huge bite out of your market but have you really looked at your clientele? Honestly they’re a little pickier than the average Kindle reader. They like shopping small and they loved the sense of “class” B&N gave them as a consumer.
I owned a small independent bookstore for twenty years. I had to change with the times and I did. It’s funny because I can look at B&N with a business eye and see exactly what they should be doing. Independent authors run the navigation of the tricky publishing dilemma daily. We adapt.
B&N you don’t adapt. You hire CEO’s who have NO book background to look at your business and move into the future. You’ve failed, so how about go back to a general manager who has worked in the business, knows the business, and is customer savvy to what readers want.
This isn’t rocket science, it’s good old-fashioned business sense.
I’m available if you need me. I have an entire slew of ideas. I want you to succeed and you could if you would stop doing everything in your power to go out of business.
A very frustrated B&N consumer